Advanced Sports Enterprises (ASE) is a newly formed American corporation located in Philadelphia, PA that designs, markets and sells premium bicycle brands through a distribution network that reaches 80 markets around the globe. ASE operates with two distinct divisions, a wholesale arm, Advanced Sports International and a retail arm, Performance Bicycle. ASE owns bicycle brands Fuji, SE, Kestrel, Breezer, and Phat Cycles; retail brands Performance and Nashbar; and components, parts and accessories’ brands Oval Concepts, Forte and Spin Doctor.
For more information about Advanced Sports Enterprises, read our press release here.
Advanced Sports International (ASI), the brand management and wholesale division of the newly formed Advanced Sports Enterprises (ASE), is an American corporation that designs, markets and sells premium bicycle brands to more than 80 markets around the globe. Formed in 1998 and headquartered in Philadelphia, PA, ASI has additional sales offices in Germany, Taiwan and South Africa. Its brands include Fuji, SE, Kestrel, Breezer, Phat Cycles and Oval Concepts. Learn more about Advanced Sports International and its leading bicycle brands at advancedsports.com.
Performance, Inc., the retail division of the newly formed Advanced Sports Enterprises (ASE), is home to Performance Bicycle, the No. 1 specialty bicycle retailer in the U.S. and Nashbar, an online business delivering cycling close-outs and deals since 1973. Performance Bicycle caters to both the avid cycling enthusiast and the recreational rider. Performance provides an omni-channel cycling experience through 106 stores nationwide, its contact center and its ecommerce site performancebike.com.